The biennial report, the 2021 Profile of Home Staging
, examines the elements of home staging, including the perspectives of both buyers' and sellers' agents, the role of television programming, and the expectations of buyers.
"Staging a home helps consumers see the full potential of a given space or property," said Jessica Lautz, NAR's vice president of demographics and behavioral insights. "It features the home in its best light and helps would-be buyers envision its various possibilities."
Buyers' agents overwhelmingly agreed, as 82% said staging a home made it easier for a buyer to visualize the property as a future home.
These agents also said that visuals themselves are helpful, even more so in relation to buying a house during the coronavirus outbreak. Eighty-three percent of buyers' agents said having photographs for their listings was more important since the beginning of the pandemic. Seventy-four percent of buyers' agents said the same about videos, and 73% said having virtual tours available for their listings were more important in the wake of COVID-19.
We couldn't agree more with this survey. The Snyder Bradshaw Group's unique Real Estate marketing approach includes customized full staging services for each listing, at no additional charge to our clients. If you are considering making a move, contact us here to discuss. We would love to show you how we can make selling your home easier than you think and maximize your home's value.